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OUR MANTRA Everyone should climb.

folks truly believe that climbing, whether indoors or outside, is good for the mind, body, and soul. We have all witnessed the benefits of climbing firsthand and want to provide the chance for as many people as possible to experience the transformational nature of climbing. We work every day to provide opportunities for others to share this by:

    • Offering climbing walls that can fit into most budgets.
    • Launching the Panelized Wall™, the highest quality, most cost-effective, panelized climbing wall on the market.
    • Introducing the Climbing Slab™, our durable, beautiful, DIY modular panel that is only $199 with handholds included.
    • Seeking projects that get people climbing who would otherwise not have access due to geography, socio-economic limitations, or a general lack of access to a climbing culture.


  • Offering the TRUBLUE™ Auto Belay so people can climb and train without a partner using the safest auto belay available.
  • Founding Sole Purpose, a charitable program that connects unwanted climbing shoes from climbing gyms with nonprofits that need climbing shoes.
  • Supporting organizations like Paradox Sports, a nonprofit that provides opportunities for adaptive climbing and a curriculum to teach how to create inclusive climbing communities.


Climbing, not just climbing walls, is at our core. Everyone should climb.






For everyone to experience the thrills, challenges, and rewards of climbing.














Commit Deliver all actions and words with honesty and integrity. Tie-in Work together, build relationships. Ascend Be innovative, solve problems creatively, and don’t be afraid to change. Leave a trace Care about what you put into the world.












To create the highest quality climbing structures and products through inspired design and state –of-the-art manufacturing techniques.